Creating and Updating KPIs
Add new metrics to your team's Scorecard, choose the right unit type, and update KPI details as your team's needs change.
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Table of Contents
How to Create and Update KPIs in Ninety
KPIs (key performance indicators) are the quantifiable metrics your team tracks on its Scorecard to monitor performance against goals. To add a KPI to your team's Scorecard in Ninety, you can either create a brand-new one or add one that already exists in your organization. Owners, Admins, Managers, and Coaches can create and configure KPIs. Team Members can enter data for KPIs assigned to them but cannot create new ones. Observers have view-only access.
Who can create and edit KPIs
Your role in Ninety determines what you can do with KPIs on the Scorecard. Here's how permissions break down by role:
- Owners, Admins, and Coaches: Create, edit, and manage KPIs across all teams in your organization.
- Managers: Create, edit, and manage KPIs for every team you're assigned to.
- Team Members: Enter data for KPIs assigned to you. You cannot create new KPIs or change KPI settings.
- Observers: View Scorecard data from your assigned teams. You cannot create KPIs or enter data.
If you don't see the New KPI button on your team's Scorecard, your role doesn't have permission to create KPIs. The button only appears for users with the Owner, Admin, Manager, or Coach role. To request a role change, contact your Admin or Owner — they can update your permissions through the Directory tool.
For the full permissions matrix, including what each role can and cannot do across every Scorecard feature, see Scorecard Permissions Explained.
How to create a new KPI
To create a new KPI, you'll work from within your team's Scorecard in the Data tool — not from the KPI Manager or the global Create button at the top of the app. The New KPI button lives on each group's card inside the Data tool.
- Click Data from the left navigation.
- Select your team from the Team dropdown.
- Select the Scorecard timeframe you want the KPI to belong to (Weekly, Monthly, Quarterly, or Annual).
- Click the New KPI button at the top right of the group's card.
- Select Create New KPI from the dropdown.
- Enter a title for your KPI.
- Choose a unit type (Number, Currency, Percentage, Yes/No, or Time).
- Set a goal and goal orientation (greater than, less than, or equal to the goal).
- Assign an owner (the person accountable for this metric).
- Click Save.
Important: unit type is permanent. Once you enter data for a KPI, you cannot change its unit type. If you choose Percentage but meant to choose Currency, you'll need to create a new KPI with the correct unit type and re-enter your data. Choose carefully before saving. See the KPI unit types section below for details on each option.
Every team's Scorecard comes with four preset tabs: Weekly, Monthly, Quarterly, and Annual. The KPI you create belongs to whichever tab you're currently viewing. For example, to create a monthly KPI, switch to the Monthly tab first. You cannot convert a KPI to a different timeframe after creating it. Also note that the New KPI button is located on the group's card inside the Data tool, not the global Create button in the top-right corner of the Ninety app (which creates items like To-Dos and Issues).
Tip: create KPIs from the Data tool, not the KPI Manager. New KPIs are always created from within a team's Scorecard in the Data tool. Navigate to the team's Scorecard first, then use the New KPI button inside the group where you want the KPI to appear.
How to add an existing KPI to your Scorecard
If a KPI already exists in your organization (on another team's Scorecard, or previously created and then removed from a group), you can add it to your team's Scorecard without recreating it. Adding an existing KPI gives your team access to the same metric, including all of its historical data.
- Click Data from the left navigation.
- Select your team from the Team dropdown.
- Click the New KPI button at the top right of the group's card.
- Select Add Existing KPI from the dropdown.
- Search for the KPI by name.
- Check the box next to the KPI you want to add.
- Click Add.
You can also click the Add existing KPI link at the bottom left of the group's card to go directly to the search.
Important: adding existing creates a shared instance. When you add an existing KPI to your team's Scorecard, any data entered or edits made to that KPI will appear on every Scorecard where it's displayed. This is by design — it keeps data consistent across teams. If you need an independent copy with its own separate data, duplicate the KPI instead. For details on the difference between sharing and duplicating, see How to Share and Duplicate KPIs Across Team Scorecards.
How to edit a KPI
After creating a KPI, you can update its title, description, goal, goal orientation, and owner at any time. Editing a KPI's details does not affect its historical data.
- Click Data from the left navigation.
- Select your team from the Team dropdown.
- Click the KPI's title to open its details card.
- Make your changes — update the title, description, goal, goal orientation, or other fields as needed.
- Click Save.
Note: edits apply everywhere. If a KPI is shared across multiple teams' Scorecards, your edits to its title, description, goal, or other settings will appear on every Scorecard where it's displayed. This includes changes made by any user on any team.
Assigning or changing the owner after creation
If you forgot to assign an owner when creating a KPI, or if ownership needs to transfer to someone else, there are two ways to update it:
From the profile photo:
- Click the KPI's title to open its details card.
- Click the profile photo at the top right of the card.
- Hover over a Seat from the dropdown.
- Click the user who should own this KPI.
From the KPI Owner dropdown:
- Click the KPI's title to open its details card.
- Click the KPI Owner dropdown toward the bottom of the details card.
- Choose the new owner.
- If the user sits in multiple Seats, select the relevant Seat from the Seat dropdown.
To automate calculations using data from other KPIs, you can turn any KPI into a Smart KPI with a formula. For step-by-step instructions, see Using the Formula Builder.
Adding notes to a KPI's entry
All licensed users can add notes to KPIs. Having notes available to provide extra context for a KPI's progress over time helps save time in meetings by having documentation readily available.
To add a note to a KPI:
- Click Data from the left navigation.
- Choose your team from the dropdown.
- Choose a Scorecard (Weekly, Monthly, Quarterly, or Annual).
- Right-click a cell.
- Click Set custom Goal or note.
- Write your note.
- Click Save.
Editing any instance of a KPI changes it on every Scorecard.
How to move a KPI from one team to another

Your organization's KPIs are fully accessible across your account, allowing any team to add any KPI to their Scorecard. For example, if you want to have a KPI that's on the leadership team's Scorecard added to a department team's Scorecard, simply:
- Navigate to the Data tool.
- Select the intended team from the Team dropdown.
- Choose which group to add the KPI to or create a new group.
- Click New KPI at the top right of the group.
- Select add existing KPI from the options shown.
- Search for the KPI, check its box on the left side of its row, then click Add.
KPI unit types
Every KPI uses a unit type that determines how its data is displayed and calculated on the Scorecard. You select the unit type when creating a KPI, and it cannot be changed after data has been entered.
The five unit types are:
- Number. A whole number or decimal. Use this for counts, quantities, or any metric that doesn't require a currency symbol or percentage sign (for example, "Calls Made" or "Units Shipped").
- Currency. A monetary value displayed with a currency symbol. Supported symbols are $, €, and £. Use this for revenue, expenses, or any financial metric.
- Percentage. A value displayed with a percent sign. Use this for ratios, completion rates, or any metric expressed as a percentage of a whole.
- Yes/No. A binary value for tracking whether something was done or not done. Use this for completion-based metrics (for example, "Weekly Report Submitted" or "Team Huddle Held").
- Time. A value expressed in hours and minutes. Use this for duration-based metrics (for example, "Average Response Time" or "Hours Billed").
Important: unit type is permanent after data entry. Once you enter data for a KPI, its unit type is locked. If you chose the wrong unit type (for example, Percentage instead of Currency), the only option is to create a new KPI with the correct unit type, re-enter your data, and then remove or archive the old one. For help removing the old KPI, see Removing and Deleting KPIs.
Troubleshooting
Issue: I can't see the "New KPI" button. Solution: The New KPI button is only visible to users with the Owner, Admin, Manager, or Coach role. If you don't see it, your current role doesn't have permission to create KPIs. Check your role by opening your profile or asking your Admin. To request a role change, contact your Admin or Owner — they can update your permissions through the Directory tool.
Issue: I can't change a KPI's unit type (for example, from Percentage to Currency). Solution: Unit types are locked once data has been entered. To fix this, create a new KPI with the correct unit type, re-enter your data, and then remove or archive the old one. For help, see Removing and Deleting KPIs.
Issue: I created a KPI, but it's on the wrong timeframe (for example, weekly instead of monthly). Solution: Every team's Scorecard has four preset tabs — Weekly, Monthly, Quarterly, and Annual — and a KPI belongs to whichever tab you were viewing when you created it. You cannot move a KPI from one timeframe to another. To fix this, switch to the correct tab, create a new KPI there, and then remove the one on the wrong timeframe. For help removing KPIs, see Removing and Deleting KPIs.
Issue: A KPI I'm looking for doesn't appear in the "Add Existing" search. Solution: The search looks across all KPIs in your organization, but results depend on your team access. Try searching by the exact name of the KPI. If you still can't find it, the KPI may have been permanently deleted rather than just removed from a group. Check the KPI Manager for archived items, or contact support if you believe data was lost.
Issue: I edited a KPI and the change appeared on another team's Scorecard. Solution: If the same KPI appears on multiple teams' Scorecards (added using Add Existing KPI), it's a shared instance — edits to its title, goal, description, or other settings apply everywhere it's displayed. This is expected behavior. If you need an independent copy with its own settings and data, duplicate the KPI instead of sharing it. For details, see How to Share and Duplicate KPIs Across Team Scorecards.
KPI Examples
Ninety's leadership team recommends having every Seat in the organization own 3-5 KPIs. While KPIs can look different depending on your industry and many other factors, we wanted to offer some examples.
Net profit example
To create a pre-calculated metric tracking your company's Net Profit, you can create a smart KPI using pre-existing KPIs tracking your Total Revenue and Total Expenses over a given time period.
Step 1
First, you'll need to decide the time scope for your Net Profit KPI by selecting one of the following Scorecards:
- Weekly
- Monthly
- Quarterly
- Annual
Step 2
Next, create KPIs for Total Revenue and Total Expenses.
- Click Data from the left navigation.
- Click the desired Scorecard to add the KPIs to (Weekly, Monthly, Quarterly, or Annual).
- Click New KPI.
- Write the KPI's title.
- Add the KPI's owner using the person icon on the top left of the details card or with the corresponding dropdown.
- Write a goal for the KPI.
- Click Save.
- Populate any number of reporting periods for each KPI.
Step 3
Finally, create the Net Profit smart KPI.
- Click New KPI.
- Add a title, goal, and accountable team member.
- Toggle on Smart KPI.
- Click Add KPI.
- Click your Total Revenue KPI from the list.
- Click the minus (-) sign.
- Click Add KPI.
- Click your Total Expenses KPI from the list.
- Click Save.
The new KPI will automatically calculate your Net Profit for every reporting period, using data from the previous two KPIs.
Expenses as a percentage of revenue Example
To create a pre-calculated metric tracking your company's expenses as a percentage of revenue, you can create a smart KPI using pre-existing KPIs tracking your Total Revenue and Total Expenses over a given time period.
Step 1
First, you'll need to decide the time scope for your Expenses as a Percentage of Revenue KPI by selecting one of the following Scorecards:
- Weekly
- Monthly
- Quarterly
- Annual
Step 2
Next, create KPIs for Total Revenue and Total Expenses.
- Click Data from the left navigation.
- Click the desired Scorecard to add the KPIs to (Weekly, Monthly, Quarterly, or Annual).
- Click New KPI.
- Write the KPI's title.
- Add the KPI's owner using the person icon on the top left of the details card or with the corresponding dropdown.
- Write a goal for the KPI.
- Click Save.
- Populate any number of reporting periods for each KPI.
Step 3
Finally, create the Expenses as a Percentage of Revenue smart KPI.
- Click New KPI.
- Add a title, goal, and accountable team member.
- Toggle on Smart KPI.
- Click Add KPI.
- Click your Total Expenses KPI from the list.
- Click the division (/) sign.
- Click Add KPI.
- Click your Total Revenue KPI from the list.
- Click the multiply (*) sign.
- Click Add Number
- Type in “100”.
- Click the check mark or press your enter/return key.
- Click Save.
The new KPI will automatically calculate your Expenses as a Percentage of Revenue for every reporting period, using data from the previous two KPIs.
Frequently Asked Questions (FAQs)
What does it mean to own a Measurable?
To “own” a Measurable means to be accountable for its success. Each Measurable’s owner has their profile picture featured on the Scorecard. Measurable owners should create an Issue about their Measurable whenever it’s off track, needs updating, or has consistently surpassed its target.
How do I change a Measurable's owner?
There are two ways to change a Measurable’s owner:
- Click the Measurable to open its details card.
- Click the profile photo on the top right of the card.
- Hover over a Seat from the dropdown.
- Click one of the users who occupy that Seat.
Or:
- Click the Measurable to open its details card.
- Click the Measurable Owner dropdown toward the bottom of the details card.
- Choose a Managee.
- (Optional) Select the relevant Seat from the Seat dropdown if this user sits in multiple Seats.
What currencies are supported in the Scorecard?
A Measurable using currency for its goal can use one of the following symbols:
- $
- €
- £
What about OKRs, or how can I use a Scorecard to monitor my OKRs?
Objectives and Key Results (OKR) is a popular framework for focusing resources on completing specific goals. Our users can capture their OKRs as Rocks or goals in their team's Vision and turn several of the listed key results into Measurables to monitor on their Scorecard.
For example, if you're projecting an incoming growth and hiring period, you may want to ensure your onboarding process is effective, so you could have a version of the following OKR:
Objective: We will improve our onboarding process by the end of the quarter.
Key Results:
- Conduct stay interviews with existing team members.
- Create Seat-specific onboarding checklists.
- Obtain above 90% completion rates on onboarding checklists.
All three of these key results can be turned into Measurables. Here's an example of a Measurable from the first key result:
- Stay Interviews
- Description: Complete a stay interview with each team member to inform new onboarding processes. Our goal is to conduct five interviews each week throughout the quarter.
- Unit: Number
- Goal: 5
- Goal orientation: Greater than or equal to goal