A SWOT analysis supplements your team's long-term strategy after forming your Compelling and Audacious Goals and Compelling Why. Any team on Ninety can conduct and record a SWOT analysis using the Vision tool. We highly encourage your leadership team to perform the exercise and share the results with the company.

How to Perform a SWOT Analysis with the Vision Tool

As a team, identify the strengths, weaknesses, opportunities, and threats for your company or a specific department function. To document your SWOT analysis, open the SWOT page of the Vision tool:

1. Click Vision from the left navigation.
2. Choose a team from the Team dropdown.
3. Click the SWOT tab.
4. Click ADD… in any of the four sections to add a new item to its list.
5. Click any row in a list to add or edit its content.

To arrange the items in any section, hover over one of the items and then click, drag, and drop the six-dot icon () on the left side of the item.

Click the ellipsis () to the right of any item to open a popup with the following options:

• Make it an Issue — adds the content of the SWOT item to a short-term Issue for your team to discuss.
• Create a To-Do — adds the content of the SWOT item to a team To-Do.
• Delete — removes the item from the list.